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Corporate Responsibility Report 2013

The megatrends shaping our business environment include the dramatic transformation of the postal industry, the sharp increase in e-commerce, the growing decision-making power of consumers, the period of slow economic growth in Europe and the growth market in Russia.

Letter and publication distribution rates are dropping at an accelerating pace as communications becomes digitalized. By 2020, the rates will have fallen to half of what they are today. At the same time, the number of parcels transported is increasing as a result of e-commerce. The growth of e-commerce is driven by the increased purchase of consumer goods from online shops, the development of user devices and the infrastructure of payment systems and logistics, among other factors.

Russia’s economic development is influenced by the world market price of oil, WTO membership and foreign investments, among other drivers. The proximity and purchasing power of the St. Petersburg economic region offer new opportunities for Finland. In addition, Russia’s economic growth is fueling consumption in the middle class and particularly the increase in e-commerce.

On the other hand, economic growth will be very slow in Finland and the EU in the coming years. The euro crisis and national debt woes are not over. The purchasing power of consumers and the ability of companies to compete in the export markets remain weak. The continued recession is postponing investments by companies.

Taking stakeholders’ expectations into account constitutes the core of responsibility and the foundation for the continuity of our business operations. Our corporate responsibility principles define our key areas and commitments, such as the UN's Global Compact principles. We also expect our partners and personnel to comply with equivalent, ethically sustainable principles.

We divide our corporate responsibility into four areas: financial, social, people and environmental responsibility.

Corporate responsibility is subject to a wide variety of expectations. In terms of financial responsibility, the company should be profitable. In terms of the environment, it should reduce emissions. In terms of society, it should provide high-quality services. In terms of personnel, it should ensure well-being at work and also the sourcing chain needs to be ethically sound.

In corporate responsibility, our mission is to strengthen our reputation and competitiveness and manage risks in a controlled manner, taking our stakeholders into account.

Our corporate responsibility