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Delivering online purchases to customers the way they want them

– It is our duty to offer customers what they actually want, rather than what we want them to want. We serve the online store customers of Prisma and Sokos exactly the same way as we would serve them face-to-face in a traditional store, says Ilkka Brander, Managing Director of S-Verkkopalvelut.

The cooperation between S-Verkkopalvelut and Itella began in 2010 with the launch of the Sokos online store, and expanded further when the Prisma online store opened in 2012.

According to Brander, the delivery method can be a significant competitive factor in e-commerce. The S Group’s e-commerce offering is differentiated by a comprehensive selection of different delivery methods.

– We have developed a variety of different delivery alternatives in partnership with Itella. Products purchased online can be shipped to the customer’s nearest S Group store, the local post office or postal outlet, a parcel terminal, or the customer’s home.

Brander says customers largely determine what changes occur in the market.

– We work together with Itella to continuously monitor the market and react to changes quickly.

S-Verkkopalvelut Oy is a subsidiary of SOK that has over 100 years of experience in consumer goods retail. Today, the S Group is also a major player in e-commerce.